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Where Global Strategy Meets Cross-Border Execution

We help real estate organizations translate international ambition into structured strategy, trusted partnerships, and new market opportunities.

About aẽr global

Alex Escudero is a global real estate strategist with more than 20 years of experience advising organizations operating across international markets.

Over the past decade, he helped lead the global strategy of the National Association of REALTORS®, the largest real estate association in the world, including five years as Director of Global Strategy, where he played a key role in strengthening the organization’s international footprint and institutional relationships across more than 70 countries.

Throughout his career, Alex has worked at the intersection of global expansion, institutional partnerships, and cross-border business development, advising real estate organizations navigating new markets and international growth opportunities.

He also pioneered innovative Spanish-language industry initiatives connecting the United States, Spain, and Latin America, creating platforms that bring together associations, brokerages, developers, investors, and proptech innovators across the global Spanish-speaking real estate ecosystem.

Today, through AÉR Global, he helps organizations translate international ambition into structured strategy, trusted partnerships, and cross-border execution.

Services

Global Strategy

Your Global Expansion Partner. We bring structure, clarity, and execution to international growth strategies.

International expansion strategy
Market entry roadmaps
Global partnership design
Cross-border growth frameworks

Industry Partnerships & Ecosystem Development

We go beyond introductions, we help organizations build sustainable international collaboration and long-term strategic alliances

Curated strategic introductions
Partnership architecture
Design of global initiatives
Institutional bridge-building

Cross-Border Desk

Access to trusted opportunities across markets — without the noise

Vetted introductions between trusted partners
Cross-border referral structuring
Deal origination support
Investor–market matching

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